TARC Talk

What sets an award-winning European Destination Management Company apart when the unexpected happens? In this episode of TARC Talk Meet & Greet, host Steven Gould sits down with Kathy (Katharina), Director of Sales – US for Titanium Tours. Drawing on her 20+ years of industry experience and background as a travel agency owner, Kathy reveals how Titanium Tours delivers luxury journeys across Spain, Portugal, France, Switzerland, and Austria. From turning on-the-ground crises into unforgettable VIP moments to unlocking exclusive culinary experiences and custom historical routes, learn how partnering with a dedicated DMC provides complete peace of mind for you and your clients.

Can Travel Advisors Really Trust the Information They Get From AI?

AI tools like ChatGPT are becoming an increasingly common part of the travel industry, but how reliable is the information they provide? In this episode of TARC Talk, we take a closer look at the opportunities and challenges of using artificial intelligence as a travel advisor.

From researching destinations and cruise information to answering client questions, AI can save travel advisors time and improve productivity. But inaccurate, outdated, or incomplete information can also create problems when advisors rely on AI without verifying the source.

In this conversation, we explore how travel advisors can use AI responsibly, where AI information can go wrong, and why human expertise, professional judgment, and fact-checking remain essential.

Topics discussed include:

• Artificial intelligence for travel advisors
• ChatGPT and AI in the travel industry
• AI accuracy and reliability
• Fact-checking AI-generated information
• Using AI for travel research
• AI tools for travel agents
• The role of human expertise in travel
• Responsible use of AI in travel sales and client service
• Technology and the future of travel advising

If you are a travel advisor looking to understand how AI can fit into your business while maintaining accuracy and trust, this TARC Talk is for you.

Subscribe to TARC Talk for more conversations, insights, and perspectives for today's travel advisor.

Get to know the team behind the Travel Advisor Resource Center (TARC)!

In this foundational episode of TARC Talk Discovery, founder Steven Gould is joined by Kathy Santos (Director of Global Partnerships) and Zen Saavedra (Business Development Manager) to walk through the ecosystem designed to empower independent and boutique travel advisors. Discover how TARC operates as a centralized hub connecting advisors to global suppliers, attorney-backed legal contracts, foundational certifications like the RTA Program, and business scaling systems like TA Launchpad and Compass.