In the fifth episode of Builders, Tarek Khalil of Rasayel joins us to discuss decision-making when building your own company and pivoting, the future of eCommerce on WhatsApp, his company's recent successes, and other tech topics.New episodes every Wednesday.

Timestamps:

(00:00) Introduction

(01:40) Tarek's Career Journey

(06:10) Experience at Intercom

(07:55) Founding Octopods and Evolution to Rasayel

(15:24) The Importance of a Good Cofounder

(19:07) Rasayel’s Functionalities and Main Features(24:00) Marketing Campaigns and Automation

(25:14) Becoming an Official Meta Business Partner

(31:59) Product Team and Upcoming Plans

(46:50) Automation at Scale and Technological Advances