Taren Gesell, better known as Triathlon Taren, is a former financial advisor based in Winnipeg, Canada. Not exactly a stereotypical social media influencer (aside from his fondness for posting photos and videos in skimpy bathing suits). But over the past few years Taren has amassed something of a cult following of "Traniacs" (as his devotees are known). In this episode we discuss how Taren managed to turn his passion for triathlon into a successful business via social media.