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The idea of "target audience" brings up visions of algorithm-driven marketing campaigns and whatnot, which we suppose is part of the world we now inhabit. As artists, though, it speaks to something more elemental: the question of who we are hoping to reach with our work and how that perception can trickle back down to the making of the work itself.
By Jen Allen and Noah Baerman5
66 ratings
The idea of "target audience" brings up visions of algorithm-driven marketing campaigns and whatnot, which we suppose is part of the world we now inhabit. As artists, though, it speaks to something more elemental: the question of who we are hoping to reach with our work and how that perception can trickle back down to the making of the work itself.