Sales teams are always looking for smarter ways to connect with the right buyers at the right time. In this episode of Pipeline Playbooks, we explore one often-overlooked but incredibly powerful intent signal: company awards. Whether it's an innovation accolade, a spot on a growth leaderboard, or a sustainability certification—these recognitions are more than just PR fluff. They're signals that a business is scaling, hiring, investing, and—most importantly—open to new solutions.

Together, we unpack how to monitor these awards in real time, what they reveal about a company's mindset and priorities, and how to craft outreach that resonates. From Dealfront's intelligence tools to real-world outreach tactics, this episode gives you a step-by-step playbook to turn a moment of celebration into a sales conversation.

Expect to Learn:

• Why awards are powerful buying intent signals
• Which award types matter for your ICP
• How to track awards in real-time using Dealfront
• What research to do before reaching out
• How to write personalized outreach that stands out
• How to build an email sequence around award moments
• What results to expect from award-triggered campaigns

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Subscribe now and start transforming your approach to revenue!

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