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Target ICPs with Display Ads
Display advertising doesn’t have to be a black hole of impressions and wasted budget. In this episode of Pipeline Playbooks, we walk through a smarter, more efficient way to use display ads—by focusing them entirely on your Ideal Customer Profile (ICP). Forget broad, generic targeting. This playbook is all about using tools like Dealfront Target, Promote, and Leadfeeder to ensure your ads reach the companies—and even the job titles—that matter most.
We explore how to identify and segment your ICP, serve ads directly to those accounts, and then track which companies are actually showing interest. Most importantly, we show you how to turn that interest into pipeline using personalized, timely outreach based on real behavior—not assumptions. Whether you're in demand gen, sales, or ABM, this episode will help you run ads that don’t just look good on a dashboard—they drive results.
Expect to Learn:
- How to define and filter for your ICP
- Ways to serve display ads only to target companies
- How to track engagement and buying signals post-click
- What UTM tags are and why they matter
- How to personalize outreach based on ad interaction
- A 5-step email sequence to turn clicks into conversations
- What kind of ROI to expect from this hyper-targeted strategy
Ready to level up your sales and marketing strategies? Subscribe now and start transforming your approach to revenue!
Looking to put these strategies into action? Dealfront’s Marketing and Sales solutions are built to help you do just that. Whether you’re aiming to boost lead quality, improve conversion rates, or engage high-intent buyers at the right moment—our platform gives your team the data, tools, and insights to make it happen. Explore how Dealfront can support your next campaign or sales sprint.
Listen on Stream by Dealfront:
https://www.dealfront.com/resources/stream/series/pipeline-playbooks
Connect with us:
LinkedIn: https://www.linkedin.com/company/dealfront/
Facebook: https://www.facebook.com/getdealfront/
Instagram: https://www.instagram.com/getdealfront/
TikTok: https://www.tiktok.com/@dealfront
X: https://x.com/getdealfront
YouTube: https://www.youtube.com/@dealfront
View all episodes
By DealfrontDisplay advertising doesn’t have to be a black hole of impressions and wasted budget. In this episode of Pipeline Playbooks, we walk through a smarter, more efficient way to use display ads—by focusing them entirely on your Ideal Customer Profile (ICP). Forget broad, generic targeting. This playbook is all about using tools like Dealfront Target, Promote, and Leadfeeder to ensure your ads reach the companies—and even the job titles—that matter most.
We explore how to identify and segment your ICP, serve ads directly to those accounts, and then track which companies are actually showing interest. Most importantly, we show you how to turn that interest into pipeline using personalized, timely outreach based on real behavior—not assumptions. Whether you're in demand gen, sales, or ABM, this episode will help you run ads that don’t just look good on a dashboard—they drive results.
Expect to Learn:
- How to define and filter for your ICP
- Ways to serve display ads only to target companies
- How to track engagement and buying signals post-click
- What UTM tags are and why they matter
- How to personalize outreach based on ad interaction
- A 5-step email sequence to turn clicks into conversations
- What kind of ROI to expect from this hyper-targeted strategy
Ready to level up your sales and marketing strategies? Subscribe now and start transforming your approach to revenue!
Looking to put these strategies into action? Dealfront’s Marketing and Sales solutions are built to help you do just that. Whether you’re aiming to boost lead quality, improve conversion rates, or engage high-intent buyers at the right moment—our platform gives your team the data, tools, and insights to make it happen. Explore how Dealfront can support your next campaign or sales sprint.
Listen on Stream by Dealfront:
https://www.dealfront.com/resources/stream/series/pipeline-playbooks
Connect with us:
LinkedIn: https://www.linkedin.com/company/dealfront/
Facebook: https://www.facebook.com/getdealfront/
Instagram: https://www.instagram.com/getdealfront/
TikTok: https://www.tiktok.com/@dealfront
X: https://x.com/getdealfront
YouTube: https://www.youtube.com/@dealfront