Who could or should buy this? That's one of key decisions a businessperson makes when initiating a new effort or new product. The answer may not be as simple as it seems. Use some nuances to sharpen your sales efforts and generate better results.

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Dave Kahle's goal is to provide sales leaders and small businesspeople with practical actionable ideas that can make an immediate impact on your sales performance.

Dave is a B2B sales expert, and a Christian Business thought leader. He has authored 13 books, presented in 47 states and 11 countries and worked with over 500 sales organizations. In these ten-minute podcasts, his unique blend of out-of-the-box thinking and practical insights will challenge and enable you to sell better, lead better and live better.

Subscribe to these ten-minute helpings of out-of-the-box inspiration, education and motivation. www.davekahle.com

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