[E99] When done well, good marketing can cause you to hum a jingle 32 years later while randomly walking down the street. But, how do they do that? Lindsay Cardinale, with MullenLowe, shares how being memorable comes down to the practice of finding and speaking to the right audience.  She shares how all memorable marketing starts with a plan...and how we can scale the basic concepts from large companies/products to individual realtors and small businesses.