Target is seeing lots of backlash as of late over their recent trans products. Target has found itself in hot water again over its gay pride collection, this time because of its partnership with a controversial designer. Social media users were angered to discover that Abprallen's designer Eric Carnell is an outspoken Satanist whose brand features occult imagery and messages like "Satan respects pronouns." Some Southern Target stores were forced by the corporation to move LGBTQ Pride merchandise away from the front of their locations after customer “outrage” to avoid a “Bud Light situation.”

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