On average, eight people are killed and 49 are seriously injured on Florida’s roads every day. In most of those serious and fatal crashes, driver behavior is a contributing factor.  Target Zero is a statewide initiative to reduce the number of transportation-related injuries and deaths across Florida to zero. By using data-driven strategies, Target Zero promotes multi-faceted behavior changes through messaging campaigns and driver education.   A national speaker and advocate for traffic safety, Melissa Wandall talks with us about her work in this area and how counties can play an important role with Target Zero)  (Please note this podcast was originally presented as a webinar on County Connections. Accordingly, there are references to a previous webinar that should not detract from the content of the conversation.  The videos to those webinars can be view Studio 67 webpage: https://flicg.org/uf-webinar-resources/ )