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Targeted advertising thanks to hyper-personalization?
Using personal data from users, artificial intelligence can individualize commercials, a process called hyper-personalization. For example, geo-data can be used to target advertising locally.
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By DW.COM | Deutsche WelleUsing personal data from users, artificial intelligence can individualize commercials, a process called hyper-personalization. For example, geo-data can be used to target advertising locally.