AI isn’t magic, and it’s not going to fix your business just because you plugged it in. This episode breaks down how real impact comes from targeted AI deployments that are driven by strategy, not hype. We’re talking predictive maintenance that saves millions, IT help bots that actually help, and results you can scale—not guess at.

If you're still asking whether AI should focus on cost, revenue, or UX, you're asking the wrong question. Start with your why. Build from there.

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