The Augmented PMM: AI in Action

Targeting and Segmentation


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AI-Powered Targeting and Segmentation for PMM : Discover how AI transforms targeting and segmentation in Product Marketing Management. AI enables advanced analysis using firmographic, behavioral, and technographic data to identify profitable segments, revealing niche opportunities often missed by traditional methods. This precision optimizes go-to-market strategies and maximizes impact, enhancing marketing and sales efforts with tailored messaging and higher conversion rates.

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The Augmented PMM: AI in ActionBy Matthieu Silbermann