Seven months back, I was helping launch a cosmetics brand's eCommerce site, and we hit an interesting roadblock. 

The challenge was to reach out to a specific community which was not possible to target by any ad platform. Imagine everything ready to go, and there wasn’t a way to directly reach to the users of the products. 

After days of deep diving we experimented with an incredible targeting hack which ended up saving 80% of the marketing budget, while still hitting the target. 

This is the story about that one growth hack. Stay connected for more ‘real' behind the scenes stories in every episode. 

And if you have questions, would be happy to answer in comments :) #GrowthHack #MarketingTales