Welcome to Episode 2 of “Lifecycle Marketing Made Easy,” a conversation with Clate Mask, CEO, and co-founder of KEAP. In this new series, Ramon and Clate dive deeply into the topic of Lifecycle Marketing for small businesses, and in this episode, they focus on Targeting Leads.

As Clate says, “...every business owner out there probably has a customer that, at one point, was just causing so much havoc in the business that they either fired them or prayed for the customers to leave and go away. We've [all] had those experiences, right?”