On this week's episode, James and Andy explore the crucial step of mastering audience research and segmentation. 

Learn how to identify and target the right audience for your ad campaigns by understanding who they are, where they spend time, and their pain points. 

Discover techniques for defining your Ideal Customer Profile (ICP) and buyer personas, finding out where your audience gathers information, and leveraging those platforms. 

Gain insights into addressing audience challenges, overcoming objections, and timing their decision-making process. 

Don’t miss this episode as we break down the art of targeting the right audience to ensure your campaign resonates and drives results.