This week’s FMCG Weekly unpacks the fallout from Trump’s new tariff wave, with German and European food exporters exposed to 10% tariffs now and bracing for a potential 20% hit in 90 days. We examine how firms like Develey and Beiersdorf are managing supply chain chaos while Tesco signals profit cuts amid looming UK supermarket price wars. Meanwhile, a P&G study with Harvard and Wharton reveals generative AI can boost team productivity by 12%, suggesting an innovation edge for tech-savvy FMCG players. The message is clear: agility, resilience, and tech adoption will define the winners in an increasingly volatile landscape. 

FMCG Weekly - News and trends curated by Accuris, the leading independent consultancy for revenue growth management