Joanne Funari, Executive Vice President and Chief Operating Officer of American Riviera Bank, chats with Doug Margerum, Owner and Director of Winemaking at Margerum Wine Company, about the Wine Industry in Santa Barbara County. Doug has been intimately involved in the Santa Barbara food and wine scene for over 30 years and is regarded as one of the pioneers promoting the uniqueness and quality of Santa Barbara food and wine. Learn about industry trends, pricing, expansion, and what it takes to make a couture wine.