This week, Karthik is joined by the Head of Commercial Strategy & Ad Monetization at Snap Inc, Tarika Soni. In this conversation, Tarika talks about Snapchat's demographics, its goal of becoming a camera first company and its future. She also discusses the importance of safety for brands and whether we can still create a platform that serves a global audience.

Tweet to Karthik Nagarajan @The_Karthik and follow his WordPress handle here (filterkoffee.com).

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

You can check out our website at http://www.ivmpodcasts.com/

See omnystudio.com/listener for privacy information.