In this conversation, Anna Moynihan, co-founder of TaskHer, shares her journey from a varied background in television production and marketing to creating a platform that connects homeowners with tradeswomen. She discusses the challenges faced in building Tasker, the importance of verification for tradeswomen, and the mission to normalize women in trades. The conversation also touches on the role of social media in promoting TaskHer and future plans for expansion.

Key Takeaways:

• Anna has a varied background in television and marketing.
• TaskHer was born from personal experiences in finding tradespeople.
• The platform aims to connect homeowners with tradeswomen.
• Verification of tradeswomen is crucial for customer safety.
• Building TaskHer involved overcoming significant challenges.
• The mission is to normalize women in trades and change perceptions.
• Social media plays a key role in TaskHer's marketing strategy.
• Future plans include expanding to new cities and enhancing the platform.
• TaskHer offers a free platform for tradeswomen to use.
• Community support and partnerships are essential for growth.

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Follow Guest:

Instagram: @task.her

TikTok: @task.her

Chapters:

00:00 Introduction and Background

04:50 The Birth of TaskHer

09:51 Understanding TaskHer's Functionality

14:48 Verification and Trust in Tradeswomen

19:42 Challenges Faced in Building TaskHer

24:50 Mission and Goals of TaskHer

29:41 The Role of Social Media in Promotion

34:50 Future Plans and Expansion

39:39 Quickfire Questions and Personal Insights

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