In this episode our founder Nour Hassan speaks to Tasneem El Aidy, a singer turned TikTok star overnight. An incredible example of how social media has the power to catapult careers and shine light on young talents waiting to be heard. We speak about her video going viral with over 35 million views on TikTok at the moment, moving from covers to working on original music and the paradoxes of social media fame: the good, the ugly and the magical!

To check out her music @tasneemelaidy.

This episode is powered by Tommy Jeans exploring the creative journeys of the two artists, bringing to life the spirit of the Spring 2021 TOMMY JEANS campaign, “Music Takes Us Further”. The "Music Takes Us Further” campaign, built on the brand’s deeply rooted music heritage. The campaign was brought to life by an eclectic mix of creative talent including musicians, poets and activists from diverse walks of life, each sharing their unique perspective on using music to drive social change. 

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