On this Kaya Cast episode, host Tommy Truong chats with Jason Reposa, founder of Good Feels, the team behind the Good Vibes fast-acting tinctures and hemp beverages. Jason shares his founder journey—from selling a media business to embracing a mission-driven cannabis tech company—and how a focus on liquid formats delivers fast, precise dosing across high- and low-dose customers. Learn how Good Feels evolved from early beverage experiments to a syrup-based, drink-friendly delivery that can be dosed from 5 mg to 1000 mg per one-ounce bottle, with onset in roughly 10–15 minutes. The discussion covers product iteration, taste optimization, and the balance between consumer education and regulatory realities in Massachusetts, including hemp versus cannabis rules and COA transparency. Jason offers candid perspectives on marketing versus sales, in-store partnerships, sampling strategies, and the need for strong branding to stand out in a crowded market. If you’re a dispensary owner, buyer, or brand founder, you’ll gain actionable insights on product development, category positioning, retailer partnerships, and building a brand that makes people feel good—and empowers them to do more good.

Find out more about Good Feels at:
https://getgoodfeels.com/
https://www.linkedin.com/in/jasonreposa/
https://www.linkedin.com/company/good-feels/

00:00 Introduction and Guest Background
00:29 Journey into the Cannabis Industry
01:37 Product Development and Market Reception
03:34 Personal Motivation and Business Evolution
13:33 Challenges and Innovations in the Beverage Market
22:32 Marketing Strategies and Consumer Insights
30:33 Target Audience: High Dose Consumers
31:59 Product Development Journey
33:24 Challenges in the Cannabis Market
35:49 Product Improvement and Feedback
39:55 Cannabinoid Innovations and Regulations
46:55 Marketing and Retail Partnerships
53:40 Rapid Fire Questions and Personal Insights
57:13 Mission and Vision of Good Feels

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