Today we're talking about the concept of "taste" as a crucial element in creativity and success, drawing parallels between the approaches of renowned music producer Rick Rubin and Apple co-founder Steve Jobs.

Let's examine how Rubin, despite limited musical skill, leverages his refined taste and ability to articulate it to guide artists, while Jobs similarly prioritized aesthetic sensibility in product design.

Our sources highlight the importance of cultivating individual taste, distinguishing it from external validation, and emphasizing its role in producing enduring, impactful work across diverse creative fields. The discussions also touch upon related topics such as listening skills, the creative process, and the impact of technology on music.

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Developing personal taste involves understanding that everyone already has their own unique taste, it's just a matter of cultivating and refining it. It is also crucial to recognize that there is no right or wrong taste, as taste is subjective and influenced by individual experiences. Some key elements in developing personal taste are:

● Self-awareness: Recognizing what you like and dislike is the foundation of taste. Consistently asking yourself simple questions like, "Do I like this or not?" can help you identify your preferences. This involves paying close attention to your reactions and feelings when engaging with different things, such as art, music, or products.

● Exposure to a wide range of experiences: Rubin encourages immersing oneself in "great works" to develop a sensitivity to quality and expand your understanding of what constitutes excellence. He advises exploring critically acclaimed works in your field, such as award-winning apps or top-rated products, to refine your sense of what good design looks and feels like.

● Active noticing: Paying attention to the details, looking deeper, and noticing what others might miss is crucial for cultivating taste. Rubin emphasizes this as a key takeaway from Sherlock Holmes stories, where the detective's ability to observe and make deductions is celebrated.

● Decisiveness: It is essential to be confident in expressing your taste and clearly articulating what you like and dislike. Rubin highlights this as a critical aspect of his work as a music producer, where his ability to provide decisive feedback to artists helps them refine their work.

● Trusting your instincts: Relying on your internal compass, rather than external opinions or trends, is key to developing authentic taste. Rubin cautions against trying to please others or chasing popularity because it can lead to unoriginal and short-lived work. Steve Jobs similarly believed that creating products based on intuition and personal taste led to more groundbreaking results.

● Conviction and perseverance: Cultivating taste is an ongoing process that requires commitment and the willingness to see your vision through, even when faced with external pressures or doubts. Both Rubin and Jobs emphasize the importance of sticking to your convictions and not letting outside influences sway your creative decisions.

Ultimately, developing personal taste is a journey of self-discovery, exploration, and refinement. It is a matter of honing your sensitivity, expanding your horizons, and trusting your inner voice to create work that is true to yourself and resonates with others.

#rickrubin #taste

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