TAT joins forces with foodpanda, and Tellscore: Renowned Influencers Propel "Amazing Thailand" Unveiling Thai Tourism and Cuisine as Unstoppable Soft Power!

BANGKOK, Aug. 16, 2023 /PRNewswire/ --  foodpanda and Tellscore have teamed up with the Tourism Authority of Thailand (TAT) to bring Thai soft power to the world as part of Amazing Thailand campaign, reaffirming the country's status as one of the world's top destinations. Through fresh perspectives of three renowned influencers of three different nationalities, the new collaboration invites travelers to discover Thailand's upcountry charms with new itineraries and, during their stay, tease their taste buds with local Thai food conveniently delivered to their doorstep and enjoy easy access to daily essentials at their fingertips via foodpanda app. (From left to right: Amornthep Chimpleenapanon, Co-Founder & COO of Tellscore; Parichart Boonclai, Executive Director Advertising and Public Relations Department of TAT; and Siripa Jungsawat, CEO of foodpanda Thailand) The post-pandemic time continues to see the tourism industry regaining its strength globally, especially in Thailand as a top destination among travelers from across the world. According to the Ministry of Tourism and Sports, Thailand's tourist arrivals from January to June 2023 totaled 12,914,691, generating a currency inflow of more than 514.23 billion baht. The figures confirmed the continuing recovery of Thailand's tourism industry. Through the government's soft power development policy, Thailand seeks to establish its creative industry in the global scene to help attract more international visitors and build better recognition of the country. Thailand is ranked 35th out of 120 countries on the Global Soft Power Index 2022. Cultural tourism topped the list of Thailand's most valuable soft power assets with a value of 409 billion baht, followed by Thai food at 267 billion baht, advertising at 208 billion baht, fashion at 189 billion baht, and design at 125 billion baht. To keep the growth momentum in tourism strong, TAT as the lead organization in tourism promotion is spurring domestic tourism based on its plan for the third quarter. In collaboration with foodpanda as Southeast Asia's leading food and grocery delivery platform and Tellscore as a prominent influencer hiring automation platform, TAT is powering its Amazing Thailand campaign with "Soft Power Tourism" concept that highlights tourism experiences based on the 5Fs of Thai soft power: Food, Film, Fashion, Fight, and Festival. These areas of focus are being promoted along with enhancements to the country's offerings in wellness, ecological, and sustainable tourism. Moreover, fresh and engaging perspectives will be presented to underline Thailand as a top world destination whereas collaboration will be expanded to more partners who can make an impact on international target audiences. The Amazing Thailand campaign activity joined by foodpanda is a cultural trip held in Chiang Rai from July 8 to 11. foodpanda and Tellscore engaged three famous influencers of 3 different culture: loktitha, a foreign influencer captivated by the Thai way of life; egendd, a highly acclaimed Asian influencer; and peeweebkk,  also known as "Pee Wee", an influencer from Europe whose adoration for Thailand led to relocation to the country. The three joined the trip and created content to share their impressions on social media and inspire their followers to discover these e...