Harish Bhat is the brand custodian of the Tata Sons group. He is also the Chairman of Tata Coffee, a brilliant marketer, author and columnist. Noah and Rohan sit down and quiz him on everything from defining a brand custodian to finding you true passion, and have an interesting discussion about his college life, the lessons he's learnt along the way, and an insight into how the Tata Group functions. He also talks about his books, and his love for writing.  Buy An Extreme Love of Coffee now! Use our link! https://amzn.to/32nhdJG  Buy The Curious Marketer: Expeditions in Branding and Consumer Behaviour now! Use our link! https://amzn.to/2vQ7BuP  An NM8 Production (www.instagram/noahfromgoa)  Intro Track by Skeletron (www.instagram/skeletron_music)