Chris and Laci are out of the studio again and this time they find Tath Ashcraft former Marine, trade show exhibit industry veteran, 12+ years in the business and co-owner of Plus Studios. Listen to find out what a trade show exhibit studio is and how is Tath making a difference in this industry?

BULLETED LIST WITH HIGHLIGHTED CONTENT

• Who is Tath Ashcraft and where does that name come from?
• Laci talks about doing things differently and how Tath’s approach does just that.
• What is Plus Studios?
• Tath talks about what he sees as the biggest crime since the information revolution.
• Being on the edge of your industry Tath talks about why that’s important.
• Doing business with/for your competitors. Is that a good idea?
• Tath talks about why clients don’t want the large corp response.
• Chris and Tath talk about the benefits of keeping things on a smaller scale.
• Tath explains about why involved ownership is key and what that means.
• Chris talks about keeping the “smalltown butcher” feel.
• Tath explains how a service oriented attitude is missing from the corp world.
• Tath talks about why respect for clients and their money is important to him.
• Laci and Chris talk about how important it is to keep the energy in your office positive.
• Tath talks about staying a likable business.
• Chris talks about the importance of surrounding yourself with likeminded people.
• What has Tath talking about carnies.
• Tath admits he’s a cheater. What does that mean?
• Laci tells the history between herself and Tath.
• How has Tath taken Plus Studios to success with no marketing?
• Tath gives some examples of staying safe while starting your business.
• Chris and Tath talk loyalty.
• Tath breakdowns being a leader, being the architect of something bigger than yourself.
• Waht was superfilous moment for Tath.
• Laci asks Tath what he thinks you should look out for when starting a business.
• Tath and Chris agree that Passion is not enough. Some expertise is essential.
• Laci talks books with Tath
• What is 80/20 thinking?
• How to get free books on audible.
• Laci’s Q&A
• What is Tath’s one amazing phrase to wrap up this interview?

SPECIAL MENTIONS | LINKS | SHOUTOUTS

• www.cerroneshow.com/onthego
• How to Win Friends and Influence People - Dale Carnegie
• Little Red Book of Selling - Jeffrey Gitomer
• Timothy Ferriss - The 4 hour work week
• Richard Koch Living the 80/20 Way
• www.thankyouchris.com

CLICK TO TWEET (CTA)

Huge thanks @lacivegas & @bluegeno for introducing Tath Ashecraft and all of his incredible wisdom. #business #passion #expertise

GUEST CONTACT INFORMATION

www.Plus-studios.com