The Cerrone Show

Tath Ashcraft on being the architect of something bigger than yourself - EP:120

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Chris and Laci are out of the studio again and this time they find Tath Ashcraft former Marine, trade show exhibit industry veteran, 12+ years in the business and co-owner of Plus Studios.  Listen to find out what a trade show exhibit studio is and how is Tath making a difference in this industry?   

 

BULLETED LIST WITH HIGHLIGHTED CONTENT

  • Who is Tath Ashcraft and where does that name come from?
  • Laci talks about doing things differently and how Tath’s approach does just that.
  • What is Plus Studios?
  • Tath talks about what he sees as the biggest crime since the information revolution.
  • Being on the edge of your industry Tath talks about why that’s important.
  • Doing business with/for your competitors.  Is that a good idea?
  • Tath talks about why clients don’t want the large corp response.
  • Chris and Tath talk about the benefits of keeping things on a smaller scale.
  • Tath explains about why involved ownership is key and what that means.
  • Chris talks about keeping the “smalltown butcher”  feel.
  • Tath explains how a service oriented attitude is missing from the corp world.
  • Tath talks about why respect for clients and their money is important to him.
  • Laci and Chris talk about how important it is to keep the energy in your office positive.
  • Tath talks about staying a likable business.
  • Chris talks about the importance of surrounding yourself with likeminded people.
  • What has Tath talking about carnies.
  • Tath admits he’s a cheater. What does that mean?
  • Laci tells the history between herself and Tath.
  • How has Tath taken Plus Studios to success with no marketing?
  • Tath gives some examples of staying safe while starting your business.
  • Chris and Tath talk loyalty.
  • Tath breakdowns being a leader, being the architect of something bigger than yourself.
  • Waht was superfilous moment for Tath.
  • Laci asks Tath what he thinks you should look out for when starting a business.
  • Tath and Chris agree that Passion is not enough.  Some expertise is essential.
  • Laci talks books with Tath
  • What is 80/20 thinking?
  • How to get free books on audible.
  • Laci’s Q&A
  • What is Tath’s one amazing phrase to wrap up this interview?

    • SPECIAL MENTIONS | LINKS | SHOUTOUTS

    • www.cerroneshow.com/onthego
    • How to Win Friends and Influence People -  Dale Carnegie
    • Little Red Book of Selling - Jeffrey Gitomer
    • Timothy Ferriss - The 4 hour work week
    • Richard Koch Living the  80/20 Way
    • www.thankyouchris.com

      •  

      CLICK TO TWEET (CTA)

      Huge thanks @lacivegas & @bluegeno for introducing Tath Ashecraft and all of his incredible wisdom. #business #passion #expertise 

       

      GUEST CONTACT INFORMATION

      www.Plus-studios.com

       

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      The Cerrone ShowBy Chris Cerrone
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