Tel Aviv University’s Prof. Erez Shmueli is the head of the Big Data Lab in the Department of Industrial Engineering. He is the co-head of the undergraduate program in Data Science and a prolific scientist whose work has impacted the lives of many, from digital authentication to digital diagnosis of viral diseases. In this episode Prof. Shmueli discusses with host Ido Aharoni Aronoff the various uses of big data analysis and its potential to improve our lives.