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Tay Zonday - The Importance of Influencers
ABOUT TODAY'S EPISODE:
This week we had the pleasure of interviewing the voice of Renegade Reporting's intro and outro, Tay Zonday (@TayZonday). Tay is the YouTube entrepreneur who catapulted to fame from his hit video, "Chocolate Rain". Did you know that the song was actually a B-side to another song? Joining YouTube over 9 years ago, Tay was one of the first recognizable YouTubers and continues to make an impact worldwide. He shares his knowledge about how to make great social content, how much one million views earns, as well as the true meaning of his first breakout hit.
TOPICS COVERED:
- A day above ground is another reason to smile
- Why old viral hits are being called the Mt. Rushmore of their day
- Creating art is like putting a child up for adoption
- How Vidcon, Playlist Live and VloggerFair are boosting influencers
- Which is better, Superman videos or Clark Kent Snapchatting?
- Social branding is imperative to all businesses
- Google searchability should be a top priority
- Differences between Tay Zonday and Adam Bahner
- Content marketing strategies need to integrate trending topics
- Often times asking the question is more important than the answer
- Uncertainty fuels most growth
- Algorithms programmatically limit your social discovery
- To master subjects it's crucial to study topics contrary to your liking
- International news is a gateway to your domestic understanding
- China is EVERYWHERE including on YouTube
- Loops, instrumentals and remixing were key to his viral success
- MCNs are still searching for their model, but will they ever find it?
- YouTube music has lower CPMs (cost per thousand) than tech news, gamers, unboxing because they're shorter
- Family channels deliver higher ad rates with sellable inventories
- 1 million YouTube views equals $1K - $30K+ in revenue share
- Video cameras are the best bullsh*t detectors in existence
- Shane Dawson is classic example in shift of viewing behavior
- Confessional channels like Chris Crocker are growing on Facebook
- Regis Philbin (@regis) has lived the perfect life in Tay's eyes
- Live with Kelly, are you hiring? Tay is available.
- A true artist's work is never finished
- Fav Quote: Steve Jobs – "We're here to put a dent in the universe."
- Fav Quote: Tay Zonday – "Never confuse success with achievement, they're both high, but one is an eagle and the other is a mountain."
Thanks again for listening and please check out Tay Zonday (@TayZonday) on Twitter, as well as on YouTube, Facebook and at TayZonday.com.
********************************
GET SHOW NOTES + RESOURCES HERE: RenegadeReporting.com
SPONSORS:
This podcast is brought to you by Dreamcask.com, polished and professional web design and hosting for busy professionals and small businesses. They work with platforms like Wordpress, Wix and even SquareSpace sites like Renegade Reporting. Dreamcask is where dreams find their home. Check out Dreamcask.com to get started on building your dream today!
********************************
ABOUT RENEGADE REPORTING:
Our mission is to impact, inspire and empower our audiences with stories from visionaries, risk takers and activists who Step Up, Speak Out and Stand Firm for their beliefs. We share actionable insights to remove the boundaries between you and your life's true purpose. Join us as we overcome obstacles and uncover true meaning.
********************************
JOIN THE SOCIAL CONVERSATION:
iTunes Podcast: RenegadeReporting.com
Twitter: http://www.Twitter.com/StephenSeidel
LinkedIn: http://www.Linkedin.com/in/StephenSeidel
Snapchat: http://www.Snapchat.com/add/StephenSeidel
Periscope: http://www.Periscope.com/StephenSeidel
Instagram: http://www.Instagram.com/RenegadeReporting
YouTube: http://www.YouTube.com/RenegadeReporting
Facebook: https://www.facebook.com/pages/Renegade-Reporting/73808691277
********************************
Do you have questions or topics you'd like us to cover? Email Us: [email protected]
Join the Collective and Receive Renegade Roadmaps for Success: RenegadeReporting.com
Find Your Voice. Tell Your Story. Make a Difference.
Copyright Renegade Reporting and Stephen Seidel Productions 2016
********************************
View all episodes
By Stephen SeidelABOUT TODAY'S EPISODE:
This week we had the pleasure of interviewing the voice of Renegade Reporting's intro and outro, Tay Zonday (@TayZonday). Tay is the YouTube entrepreneur who catapulted to fame from his hit video, "Chocolate Rain". Did you know that the song was actually a B-side to another song? Joining YouTube over 9 years ago, Tay was one of the first recognizable YouTubers and continues to make an impact worldwide. He shares his knowledge about how to make great social content, how much one million views earns, as well as the true meaning of his first breakout hit.
TOPICS COVERED:
- A day above ground is another reason to smile
- Why old viral hits are being called the Mt. Rushmore of their day
- Creating art is like putting a child up for adoption
- How Vidcon, Playlist Live and VloggerFair are boosting influencers
- Which is better, Superman videos or Clark Kent Snapchatting?
- Social branding is imperative to all businesses
- Google searchability should be a top priority
- Differences between Tay Zonday and Adam Bahner
- Content marketing strategies need to integrate trending topics
- Often times asking the question is more important than the answer
- Uncertainty fuels most growth
- Algorithms programmatically limit your social discovery
- To master subjects it's crucial to study topics contrary to your liking
- International news is a gateway to your domestic understanding
- China is EVERYWHERE including on YouTube
- Loops, instrumentals and remixing were key to his viral success
- MCNs are still searching for their model, but will they ever find it?
- YouTube music has lower CPMs (cost per thousand) than tech news, gamers, unboxing because they're shorter
- Family channels deliver higher ad rates with sellable inventories
- 1 million YouTube views equals $1K - $30K+ in revenue share
- Video cameras are the best bullsh*t detectors in existence
- Shane Dawson is classic example in shift of viewing behavior
- Confessional channels like Chris Crocker are growing on Facebook
- Regis Philbin (@regis) has lived the perfect life in Tay's eyes
- Live with Kelly, are you hiring? Tay is available.
- A true artist's work is never finished
- Fav Quote: Steve Jobs – "We're here to put a dent in the universe."
- Fav Quote: Tay Zonday – "Never confuse success with achievement, they're both high, but one is an eagle and the other is a mountain."
Thanks again for listening and please check out Tay Zonday (@TayZonday) on Twitter, as well as on YouTube, Facebook and at TayZonday.com.
********************************
GET SHOW NOTES + RESOURCES HERE: RenegadeReporting.com
SPONSORS:
This podcast is brought to you by Dreamcask.com, polished and professional web design and hosting for busy professionals and small businesses. They work with platforms like Wordpress, Wix and even SquareSpace sites like Renegade Reporting. Dreamcask is where dreams find their home. Check out Dreamcask.com to get started on building your dream today!
********************************
ABOUT RENEGADE REPORTING:
Our mission is to impact, inspire and empower our audiences with stories from visionaries, risk takers and activists who Step Up, Speak Out and Stand Firm for their beliefs. We share actionable insights to remove the boundaries between you and your life's true purpose. Join us as we overcome obstacles and uncover true meaning.
********************************
JOIN THE SOCIAL CONVERSATION:
iTunes Podcast: RenegadeReporting.com
Twitter: http://www.Twitter.com/StephenSeidel
LinkedIn: http://www.Linkedin.com/in/StephenSeidel
Snapchat: http://www.Snapchat.com/add/StephenSeidel
Periscope: http://www.Periscope.com/StephenSeidel
Instagram: http://www.Instagram.com/RenegadeReporting
YouTube: http://www.YouTube.com/RenegadeReporting
Facebook: https://www.facebook.com/pages/Renegade-Reporting/73808691277
********************************
Do you have questions or topics you'd like us to cover? Email Us: [email protected]
Join the Collective and Receive Renegade Roadmaps for Success: RenegadeReporting.com
Find Your Voice. Tell Your Story. Make a Difference.
Copyright Renegade Reporting and Stephen Seidel Productions 2016
********************************