Between the dwindling follower counts and unpredictable engagement, Instagram is one of the most frustrating platforms for creators right now. We invited social strategist Taylor Loren onto the pod to learn about how to cut through the noise on Reels and grow on Instagram. 

Taylor is the brilliant mind behind @reelstips, which she organically grew to 230k+ followers in just a few months, and she also has a Reels course that’s helped hundreds of Instagram users expand their reach. In our conversation, Taylor gives us a peek into what we can expect from the course and shares sage advice for anyone who’s self-employed. 

IN THIS EPISODE, WE TALK ABOUT:

- The most effective way to reach new people on Instagram 

- The not-so-secret formula for Reels 

- Taylor’s hot take on the future of IG Stories 

- Reels and main feed strategies for aesthetic creators 

- The ups and downs of leaving corporate and starting your own business

- How to practice an abundant mindset, even when the deals start slowing down 

RESOURCES

- The Reels Course

- Scarcity by Sendhil Mullainathan and Eldar Shafir 

- Learn more about Be Social Group

CONNECT WITH TAYLOR 

Follow Taylor on Instagram: @taylor.loren

Follow Taylor on TikTok: @taylor_loren_ 

Follow Taylor’s Reels Tips, Trends & Tutorials: @reelstips 

Learn more on Taylor’s website: taylorloren.co 

CONNECT WITH ALI

Follow me on Instagram: @aligrant

Follow me on TikTok: @aligrnt 

CONNECT WITH JESS

Follow me on Instagram: @jessyoowould

Follow me on TikTok: @jessyoowould