How to Identify A Great Product, Step In and Scale Up

Taylor O’Neil was searching for the perfect investment at the intersection of business opportunity and social awareness. When Taylor and his business partner met Richard of Richard’s Rainwater, everything began to fall into place.

“I heard Richard’s passion for how easy it is to understand from the cloud all the way to the bottle,” O’Neil says. “He was the first person in the United States to get approval for the process of bottling rainwater, but he kept the business small because he wasn’t a marketing guy. He just really believed in helping people through the product.”

Having spent nearly a decade in investment banking and mergers and acquisitions, Taylor sensed the product and the business were ripe for scale. He knew the story and the simplicity of Richard’s process would ring true with environmentally conscious, health-driven Austinites.

He was absolutely right. In just ten short months, since grabbing the reins of the homegrown company, the brand has undergone a full redesign, significantly ramped up production and is poised for impressive growth.

In this episode of Voices of Impact, Taylor talks about the challenges of building an environmentally -friendly business. We discuss the risks associated with living on the edge of market innovation and the power of growing through charitable involvement & strategic partnerships. Taylor also shares some shocking statistics about the lack of clean water and problems it poses. Tune in and find out more…