From elaborate stages to Easter Eggs years in advance, you have to admire Taylor Swift's ability to create, plan, and execute elaborate stories and immerse her fans in her world. She's built a brand and an empire and is now the 2nd highest-paid woman in music (after Ri-Ri). In this episode, we will learn how Taylor tells a story, and how you can use those skills for your strategic thinking. We'll talk about how T-Swift is constantly innovating and reinventing herself. We'll dig into how she curates her brand and provide tips for your property and personal brand. And we will talk about the importance of having goals and planning ahead.