Taylor Swift unleashes some of her most gut wrenching, devastating poetic lyrics on the world ever in an unapologetic outpouring of love, regret and remorse. Marketing genius as ever with surprises to boot. Taylor opens her eleventh album with not a banger but a mournful cry of longing and wistful remembering. Are you ready for it Swifties? This is going to be emotional. Published at 5am UK time to hit midnight eastern standard time (EST). If you know you know.

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