If you’re a Swiftie, this episode is for you.

Today, Christiana sits down with professor and author Misty Heggeness to break down her book Swiftnomics and how Taylor Swift turned fandom into a $4 billion touring empire, and what it reveals about consumption, influence, and the rise of a new economic model led by women.

Misty’s website: https://www.mistyheggeness.com/ 

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00:42 Meet Misty Heggeness

04:07 Swiftynomics and studying Taylor Swift as an economic muse 

09:20 How do we scale swiftynomics? 

11:13 Women creating space for other women 

15:08 Swiftnomics vs. Sheryl Sandberg’s “Lean In” movement 

18:00 “Pearl clutchers” vs. “granolas” 

20:00 Women leaving the workforce and being economically sidelined 

31:44 “Masterminding” the systems

36:08 Hoarding wealth 

42:45 Taylor Swift and Travis Kelce

49:40 The future of Swiftynomics 

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