Pop DNA

Taylor Swift: The Eras Tour (Erin and Rhonda's Version)


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This week we're diving in to the evolution of Taylor Swift, and we've got graphs!

Over the course of her 17-year career, Swift has evolved as an artist and as a public figure, with distinct "eras" emerging in her music and aesthetic. We take a look at her early career as a teen country music artist, her transition to pop, and her deepening explorations and fine-tuning within both genres to find her current adult artistic voice.

Find the timeline and word cloud images we discussed on our Instagram, and maybe hang out a bit.

Further reading:

Data + statistics on the evolution of Taylor Swift

Taylor's code-switching

Breakdown of style aesthetics for each era

...more
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Pop DNABy Rhonda Watts and Erin O'Loughlin

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