TAZO Regenerative Tea – Brewing Change for the Planet

In this podcast, we interview Jami Lewchik, Head of TAZO and Portfolio Sustainability at ekaterra Americas, about TAZO tea’s multi-year initiative to transition its portfolio to a regenerative organic approach.

 Listen in as The Hartman Group’s Melissa Abbott, Vice President Retainer Services, discusses with Jami the history of regenerative approaches to agriculture and the details of what it takes to transition an established brand with a long history in sustainable achievements toward a next-level framework focused on regenerative organic agriculture – and why such a transformation is necessary today. 

 They discuss how TAZO is currently working toward getting its full range of products Regenerative Organic Certified™ and is an ally of the Regenerative Organic Alliance in its pursuit of increased soil health, improved animal welfare, and economic stability and fairness for farmers and workers in its framework.

The discussion includes an overview of TAZO’s current reformulated TAZO Regenerative teas which feature certifications in USDA Organic, Fair Trade USA, Rainforest Alliance, as well having ingredients grown with verified regenerative organic agriculture practices.

 Melissa and Jami discuss consumer response to both the concept of regenerative agriculture as a topic (as measured in Hartman Group research) and how consumers are responding to TAZO’s efforts. 

 They also discuss how the brand is communicating its efforts and finish the podcast with TAZO’s plans for the future.

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