Raymond Huang was most recently the Chief Strategy Officer of MOGU (蘑菇街), a publicly listed Chinese eCommerce company, and the FIRST one to launch livestreaming eCommerce or live shopping in China, which accounted for an estimated $150Bn USD in GMV last year.

He used to be an investment banker in Hong Kong, and worked closely with Chinese tech firms e.g. JD, Bilibili. In 2018, he decided to join Mogu as Chief Strategy Officer. Learn about:

Why Mogu began experimenting with livestreaming eCommerce back in 2016;

What is Mogu's technology lab and how it helps beginner influencers to start;

Why is the 24x7 supply chain throughout China essential to the rapid growth of livestreaming eCommerce;

What is the difference between QVC (TV shopping) and livestreaming shopping, and why livestreaming eCommerce hasn't taken off in the west;

What are the major differences between western influencers and Chinese influencers;

What niche business models, special products are a good fit in livestreaming eCommerce;

What are the strengths of each of the major livestreaming eCommerce firms such as Douyin, Kuaishou, Alibaba and Wechat, and their challenges;

Why DTC brands are fond of building private traffic, and why Ray is skeptical about it.