<p>User experience is about empathy for the end user, Barbarian Group’s Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor.</p>

User experience is about empathy for the end user, Barbarian Group’s Colin Nagy said on the Digiday Podcast. Many publishers miss that as they strive to churn pageviews and banner ad impressions. The result: navigating digital media is like walking on a sticky movie theater floor.

TBG’s Colin Nagy: Digital media needs to make user experience a priority — or else

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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TBG’s Colin Nagy: Digital media needs to make user experience a priority — or else

TBG’s Colin Nagy: Digital media needs to make user experience a priority — or else