One of the first topics we covered in this podcast was about understanding how profitable your online business should be. It’s been almost 3 years ago we released that episode, so we wanted to check back in and share our updated outlook on what a profitable online business looks like.  In this episode, we discuss:

• What profit is and how much of it your online business can have
• Why only focusing on revenue won’t guarantee you a profitable online business
• How our clients’ profit margins have changed over the past 3 years
• What information you need from your financial reports to help you understand your own profits
• How your business model and marketing strategy can greatly affect your profitability potential
• How proper bookkeeping can make your business far more profitable