The most mocked business model in America is back: the shopping mall. Gen Z shoppers aged 18–24 now do 62% of their spending in-store — 10 points higher than millennials. Pacsun is opening stores for the first time in 18 years. Simon Property Group stock has doubled since 2022. The first digitally native generation is rejecting e-commerce and craving the BPhone Era — the last year before the iPhone changed everything.

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

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