Sometimes it is valuable to step back and look at the big picture. And in this episode of The Blog Program, that's exactly what we're doing when it comes to the state of blogging.

See, if you stay in a bubble, then you'll just keep on doing things the same old way. And if the world is changing around you, you won't keep up.

I know this more than most. Not only have I been doing this long enough to see just how much things have changed... but I also know what it is like to stay in a bubble and not adjust to change. I got sorta good at that last year. ;)

In this episode, we step back and look at the trends - and what they mean for us as content creators. I talk about:

• How Google's search changes have affected the world of blogging.
• Why old-school link building is dead.
• Why sticking to written blogging only is a loser's proposition.
• What its going to take to stand out in the noise.
• How we're moving into a "pay to play" environment, and what this means about building your OWN platform.
• Why email delivery rates have fallen, and what you need to do about it.