I get asked to evaluate blogs a lot, either privately or for members of my various training programs. In this episode, I'm going to share some of the key things I look for in determining whether a blog is laid out well for grabbing attention, holding attention, converting visitors into readers, getting people onto an email list, and much more.

In this episode, you'll learn about:

• The #1 priority of your blog
• The mental state most people arrive on your blog in (and how this impacts how you must do things)
• 4 of the big "no-no"'s I see people doing with their blog homepages
• The true purpose of your blog's byline and why you MUST get it right.
• Why you should AVOID most of the built-in sidebar widgets in Wordpress.
• How many people screw up their blog's navigation menu.
• How most bloggers totally screw up their about page.
• And a lot more.