You've likely heard the phrase many times now: "The money is in the list". And, it couldn't be more true. Your email list is the most important asset you have.

So, in this "reverse interview", Srinivas from BlogcastFM interviews me about email marketing and list building. In this 40 minute interview, a number of topics are discussed such as the importance of list building, how to interact with the list, why ebooks are not as effective as list builders, and much more.

In this episode, you'll learn about:

• Why building a list is so important (as if it wasn't obvious) ;)
• Why your email list growth is your most important metric, and FAR out-weights trivial concerns like # of Twitter followers, or even blog comments.
• How I personally raised my email open rates by close to 3X
• My internal thinking for creating the 30 Day Blog Transformation Challenge to build my list
• How (and why) to get your list subscribers to interact with you.
• How to drastically improve your emails to your list by focusing on a single person.
• Why you need a custom confirmation page (and some ideas on what to put on it)
• Ideas for repurposing your content for/from your list
• Why having a big email list isn't exactly the most important thing.
• The important of segmenting (and how), and why you should have a BUNCH of different email lists in your Aweber account