You've likely heard the phrase many times now: "The money is in the list". And, it couldn't be more true. Your email list is the most important asset you have. So, in this "reverse interview", Srinivas from BlogcastFM interviews David about email marketing and list building. In this 40 minute interview, a number of topics are discussed such as the importance of list building, how to interact with the list, why ebooks are not as effective as list builders, and much more.