One of the biggest things which differentiate a successful content marketer from the usual (broke) blogger is that he/she strategically plans their content in advance.

When you plan your content in advance - even for as much as a quarter ahead of time - it allows you to ensure that your content serves a real purpose and isn't simply there to meet a quota self-imposed.

In the last few posts, I have been talking about planning your blog content in advance. But, today, I wanted to "recap" it in a brand new episode of The Blog Program.

In this episode, I talk about editorial calendars, and why you may want to consider pre-planning your blog content for as much as 3 months in advance. In this show, we talk about multiple reasons why strategic planning of your content is far better than "flying by the seat of your pants" (which is what most bloggers do.). We also go over a 6-step process to brainstorm and develop your editorial calendar.