TBS and Tracy Morgan's new show "The Last O.G." undertook a series of social-good initiatives in the Brooklyn area that "did good and did good business." I talked TBS (and TNT) Chief Marketing Officer Michael Engleman about the initiatives, how they built on the show's core themes and allowed the show to both help the neighborhood where it was shot and boost its own visibility with audiences. It's an unusual effort for a network show, but one worth doing again. Give it a listen.