️ Shelley shares a few spicy takes in her discussion with Rowena about the classic business book, Start with Why by Simon Sinek. 

Rowena is in the interviewer’s chair this time and Shelley’s mission is to fast-forward you to the best parts of Start with Why, while calling out a few other parts that left her frowning.

It’s a pivotal book, but it’s also a bit dated and limited in its examples, so Shelley and Rowena extend the conversation, taking some of the big ideas in the book and talking about how you could apply them in your own business, career, or your personal life.

Join Shelley and Rowena as they start with why (without the overwhelm!).

 

03:12 Overview of Start with Why

06:22 Why start with Why?

09:28 How to apply the Golden Circle in your small business

13:57 When "finding your why" feels overwhelming

20:39 Why people and how people…?

25:32 Would a company's Why change over time?

Episode Links Mentioned

• Two Booked Up Episode 6: The Lazy Genius Way by Kendra Adachi


• Two Booked Up Episode 7: How we are Lazy Geniusing our lives and how you can too


• Two Booked Up Episode 8: Our best tips to “Lazy Genius” your business


• Two Booked Up Episode 9: Naming What Matters 


• Two Booked Up Episode 45: Can Good Feelings = Good Productivity?


• Two Booked Up Episode 47: Interview with Mel Daniels, author of The Power of Content.

Book Links Mentioned 

• Start With Why by Simon Sinek


• Feel Good Productivity by Ali Abdaal


• The Lazy Genius Way

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.twobookedup.com