TCC Podcast #321: How to Grow on TikTok, Build a Personal Brand, and Navigate Change with Mariam Vossough

Mariam Vossough is our guest on the 321st episode of The Copywriter Club Podcast. Mariam is a copywriter and scriptwriter who is breaking into TikTok as a means to connect with her ideal client: Gen X women. The insights she shares will not only help you become a better writer but just might give you the courage to give TikTok a shot.

Here’s what we talk about:

Mariam’s start in the cutting room and how she became in charge of the entire story office.

Her transition to children’s author after becoming a mother.

Are children’s book writers cooler than copywriters?

Self-publishing vs. finding an agent – which route should you take?

Why copywriting is the best career for never-ending learners.

How she stumbled across copywriting and why she joined The Copywriter Accelerator.

What’s the process for turning a mediocre story into great content?

How copy structure is an art form and why it can change the entire dynamic of the reader’s experience.

Why your ego has no place in the editing room.

How Mariam tears apart copy and creates a better end product.

The day-to-day of being on a writing team and writing stories for episodes.

How her scriptwriting career made her fearless and develop a thick skin.

How to create better open loops and cliffhangers.

When she knew she was ready to transition her career.

What her business looks like today and why it took her longer to niche down.

How she discovered her niche and what helped her get there.

Why marketers need to pay more attention to gen X women and why they’re being ignored in the first place.

Showing up on TikTok – what works and who should use it?

5 steps to getting started on TikTok TODAY.

How she breaks down her content pillars on social media.

Creating content on TikTok without dancing.

Play this episode for immediate inspiration.

The people and stuff we mentioned on the show:

Join The Accelerator Waitlist

The Copywriter Think Tank

Kira’s website

Connect with Mariam on TikTok and Linkedin 

Rob’s website

The Copywriter Club Facebook Group

The Copywriter Underground

Free month of Brain.FM

Jenn Prochaska's episode 

Episode 75

Episode 177

Episode 276

Jenn's TikTok

Full Transcript:

Kira Hug:  Niching down, owning your personal brand and showing up as your wild self on social media often feels like a huge obstacle for copywriters like us. But as business owners, it's kind of unavoidable, especially early on in our business when we don't have a team. The good news is we control how we niche, how we brand ourselves, and how we show up in the world. And our guest on this week's podcast is the perfect example of a writer who's not only taken control over her brand identity, but who has also built a business that provides meaning to her. And she's done it in her own way with a brilliant sense of humor and grace. Mariam Vossough is a copywriter, screenwriter, and TikTok nerd. And after this episode, you just might rethink how you show up on social media and you just might find yourself creating a TikTok account.

I know she's almost convinced me, like not quite, but almost, so close. And before we jump into the interview, I want to introduce my lovely co-host this week who is feeling a little under the weather, and I appreciate her being here.