Lead generation faces an existential threat from surging TCPA litigation, with 2025 seeing a 112% year-over-year increase in lawsuits. These threats are systemic; minor operational errors or technical glitches can quickly cascade into catastrophic regulatory and financial failures. Success in this high-stakes environment requires moving beyond "gut feeling" management toward a rigorous, systematic risk framework. Operators must evaluate threats through a probability-impact matrix, utilizing strategies like avoidance, reduction, and transfer. Essential defenses include third-party consent verification, specialized insurance, and robust indemnification clauses. Ultimately, systematic compliance acts as a preventative engine, transforming risk management into a critical competitive advantage.