Dan and Dennae interview JR Burgess CEO of Rejuv Medical and Co-Founder of HealthOvators. Dive in as JR shares his tough decision of keeping people on and how important it is to do what is best for the business like measuring objectively people aligned with what one is looking for, the start of the new building that has forced them to market directly to consumers generating a new cash based model and strategies taken to attract cash paying patients.