Dan and Dennae interview Sima Vasa, an entrepreneur in the Market Research space, founder of SampleCon and founder and CEO of Infinity Squared Ventures, LLC a company that advices and consults with other entrepreneurs in early stage companies. Hereunder Sima shares the process she makes when hiring people. Join in as they talk about how projects can be interesting in terms of money but distract one from core mission, and how to find focus when in business.